VIRGIN PRODUCED TO PARTNER WITH CLEARVISION TO BRING CONTENT TO AIRPORTS NATIONWIDE
Los Angeles, CA August 26, 2013 - Virgin Produced and ClearVision announce today a programming partnership adding to ClearVision’s dynamic 18 hour-a-day programming line-up. Virgin Produced, the entertainment arm of the Virgin Group; is both a next generation production company and a short form content distributor of programming reflective of the Virgin brand with a focus on music, travel, comedy and lifestyle verticals. ClearVision is a game changing television network that was created to provide passengers with the best in entertainment, news and information, scheduled in traditional day parts – Morning, Daytime, Primetime and Late night with minisodes and bite sized segments that augment the 60 minute wait time at the gate before flying.
“We’re thrilled to partner with ClearVision to bring Virgin Produced content to airports nationwide. ClearVision’s distribution platform compliments our existing captive audience network of channels. With our content now available in airports, we are one step closer to our envisioned 360 degree network starting with online at home, mobile on the go, continuing onboard Virgin airplanes and eventually inside of all Virgin Hotels, Retail and Health Clubs globally,” said CEO Jason Felts and Chief Creative Officer Justin Berfield in a joint statement.
“Teaming with Virgin Produced is emblematic of the ClearVision programming strategy as we strive to entertain, inform and educate a world on-the-go. The eclectic mix of original content Virgin Produced brings to the table is certain to capture the attention and imagination of busy travelers in airports across the U.S.,” said David Tetreault, Chief Operating Officer at ClearVision.
"We really have gone down the path of being true TV broadcasters in the away-from-home arena, said Jonna Birgans, Vice President Programming Strategy at ClearVision. Our goal is to program in venues where people can actually sit down and watch television," she said. "In doing so we architected the programming to air like a traditional television network that operates with affiliates around the country."