Cannes / Los Angeles, October 8, 2012, Feature-documentary, Fighting Fear won cinematic acclaim at the box office last year telling the story of two troubled youths who battle a fierce upbringing, personal demons and expectations to realize their extraordinary dreams through their unshakeable bond and commitment to one another. The film’s success hasn’t been limited to the big screen, with Virgin Produced, (the film and television arm of Sir Richard Branson’s Virgin Group) co-producing a 10-episode television series, The CR3W, as an offshoot to the film.
The CR3W follows best friends Mark Matthews, Richie Vaculik and Macario De Souza – aka Kid Mac -around the globe as they call on all their contacts in the surfing, music and professional fighting worlds to make their dreams beyond Fighting Fear a reality, with appearances from world surfing champion Kelly Slater, Red
Hot Chili Peppers front-man Anthony Keidis, and musicians Snoop Dogg and will.i.am.
The story of the big wave surfer and cage fighter-come-good came to the attention of Virgin Produced. The team at Virgin Produced responded to the idea of an ‘Entourage’ style unscripted series based on these 3 young men, and entered into a Australia/NZ co-production, with Australian based media company The Media Garage and its affiliate Garage Entertainment.
"Fighting Fear was not only a compelling story, but the high stakes thrill and adventure elements truly embody the Virgin Produced brand from an unscripted content perspective. " Barrick Prince, Head of Unscripted Television Sales for Virgin Produced said.
The CR3W already has a home with Fox Sports in Australia with plans to air on Fuel TV early 2013. Virgin Produced are currently in negotiation with international networks, and excitedly representing the show currently at the international television market, MIPCOM in Cannes, October 2012.
"We knew the potential this story had but we never understood the mass appeal until we started filming," The Media Garage's Michael Lawrence said. “And with Virgin coming on board, the story has taken on a life of its own and it's opened it up to an entirely new audience. This further confirms the international appeal of the adventure show with a very strong narrative thread of friendship. We believe this show will travel as successfully as other Australian success stories including Bondi Rescue, and Storm Surfers.”
A reality-TV show this is not. The CR3W is a factual 10-part real-life observational series.